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merchandising    音标拼音: [m'ɚtʃənd,ɑɪzɪŋ]
n. 有计划的推销

有计划的推销

merchandising
n 1: the exchange of goods for an agreed sum of money [synonym:
{selling}, {merchandising}, {marketing}]

Merchandise \Mer"chan*dise\, v. i. [imp. & p. p. {Merchandised};
p. pr. & vb. n. {Merchandising}.]
To trade; to carry on commerce. --Bacon.
[1913 Webster]


merchandising \mer"chan*dis`ing\, n. (Commerce)
The activities associated with selling products, such as
identification of the market[7], advertising at the right
time in the right media[7], and creating attractive packaging
and displays; also, the study of the best methods to
accomplish such goals.
[PJC]


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  • Merchandising – Wikipedia
    In der Wertschöpfungskette von der Produktentwicklung bis zum Verkauf an die Konsumenten wird dabei oft von Retail Merchandising gesprochen, um Merchandising im Einzelhandel (englisch retail) zu verorten und von Fanartikeln abzugrenzen
  • Merchandising - Wikipedia
    Merchandising is the practice of contributing to the sale of products to a retail consumer by displaying for-sale products in ways that entice customers to purchase more items or products
  • Was ist Merchandising? Definition und Methoden im Überblick!
    Gutes Merchandising zieht die Kunden an, verbessert das Einkaufserlebnis im Laden und trägt zur Umsatzsteigerung bei Es geht darum, Produkte so zu präsentieren, dass sie Ihre Zielgruppe ansprechen und zum Kauf anregen
  • What Is Merchandising? Definition, Benefits Cost
    Merchandising includes any non-verbal ways that a retailer promotes their products, including how it’s displayed, how much the item costs, what the product is, how well the store is maintained, the product’s online presentation, and more
  • Merchandise Artikel für Bands, Firmen Vereine | allbranded
    Unter Merchandising versteht man generell ein ganz einfaches Konzept: die Verkaufsförderung durch Produkte, welche die gleiche Message transportieren, wie ein Produkt oder Unternehmen Ein erfolgreiches Merchandising soll auch dazu beitragen, ein Produkt noch bekannter zu machen und zu bewerben
  • A Guide to Merchandising and How It Works (With Tips) - Indeed
    What is merchandising? Merchandising is a term that covers all of a business's efforts to market its products These efforts include ad campaigns, price promotions, special events and the costs associated with such activities
  • What Is Merchandising? | Salesforce
    Merchandising is the process of presenting and promoting a brand’s products and services to attract customers and encourage them to make a purchase At its core, merchandising is about positioning products effectively — whether in-store or online — to meet the needs and expectations of your shoppers
  • What Is Merchandising? Benefits, Examples And Proven Guide 2026
    Merchandising is the process of ensuring that products are available, presented, priced, and promoted in ways that influence customer buying decisions It applies to retail stores, e-commerce platforms, and omnichannel businesses that operate across both physical and digital spaces
  • Merchandising • Definition | Gabler Wirtschaftslexikon
    Merchandising Ausführliche Definition im Online-Lexikon 1 Die Gesamtheit der verkaufsfördernden Maßnahmen (Verkaufsförderung) im Handel, v a Tätigkeiten am Regalplatz wie Warenplatzierung, Einräumen der Ware oder Preisauszeichnungen etc 2 Die Vermarktung von Lizenzen (Licensing)
  • Merchandising - Meaning, Types, Examples, How it Works?
    Merchandising refers to the marketing and sales approach for promoting goods at retail outlets and influencing consumer behavior, thus boosting sales It constitutes a vital part of retail management and makes products visually appealing to buyers at a brick-and-mortar or online store





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