AI-powered marketing and sales reach new heights with generative AI AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the wayB2B and B2C players think about customer experience, productivity and growth Artificial intelligence (AI) and machine learning (ML) continue to push the boundaries of what is possible in marketing and sales
The power of generative AI for marketing | McKinsey We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation
Agents for growth: Turning AI promise into impact | McKinsey The leaders breaking through and realizing value from AI are redesigning how growth happens by integrating AI agents into their workflows From our experience across industries, organizations that are finding breakthroughs and turning agentic AI from promise into performance in marketing and sales are following four lessons: 1 Go where the
Unlocking gen AI in B2B sales | McKinsey Gen AI can enhance profitable B2B sales growth We look at seven use cases of how B2B leaders can use AI to maximize benefits and minimize risks
Past forward: The modern rethinking of marketing’s core Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but our State of Marketing Europe 2026 report finds few CMOs are acting boldly