Understanding Market Segmentation: A Comprehensive Guide Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or
Market segmentation - Wikipedia In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers, known as segments
What Is Market Segmentation? Importance, Types, and Process Market segmentation is the process of dividing a target market into distinct groups based on shared characteristics such as demographics, behaviors, or needs This allows businesses to tailor products, services, and marketing strategies to each segment for higher relevance and profitability
Market Segmentation: Types, Examples, and Strategies - Semrush Segmentation is the process of taking a broad market and breaking it into various groups (A K A segments) according to specific characteristics, desires, or needs Take a brewery for example, their broad target market consists of customers who want to drink good beer and eat pub style food
What Is Market Segmentation? How It Works, Careers, and More Market segmentation is when a business splits potential customers into groups based on shared characteristics These characteristics include location, age, income, credit rating, usage rates, or buying habits
Market Segmentation – Definition, FAQs How HubSpot Helps Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors
Market Segmentation: Types, Benefits and Process Steps (2026) Market segmentation is the process of dividing a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviors The concept was formally introduced by economist Wendell R Smith in 1956
What Is Segmentation In Marketing? | Leadpages | Leadpages What are the main types of market segmentation used in modern marketing? Market segmentation is a foundational strategy in marketing that enables businesses to identify and appeal to distinct customer groups
SEGMENTATION, TARGETING AND POSITIONING (STP) Behavioral Segmentation: Segments consumers based on their behaviors, such as purchasing habits, brand loyalty, and product usage rates It helps businesses understand how different segments interact with their products Benefit Segmentation: Focuses on customers seeking different benefits such as ease-of-use or cost-effectiveness